Avatar

So Avatar won best film, best actress and best director at last night's Empire film awards and I have to say this is a triumph. Yes Avatar isn't a particularly original idea, yes the script is never going to inspire somebody with its magnificent use of the English language but it has done something no other movie in recent time has done, get people's asses off the sofa and into the cinema.

Now it may have cost over $200 million dollars to make but it has raked in over $2 billion dollars back! Not a bad return. Being interested in performance technology the idea of 3D films does add another dimension, sorry for the pun, to the movie. Having this innovative way to watch the movie has definitely defeated a lot of the piracy around the movie which is currently present due to the rise in broadband technology. And with broadband speeds hoping to reach 100mbps in the future having movies that can only be seen in cinema is the only realistic way to fight piracy.

So just like the current battle in the music industry against piracy, which some people are arguing the case that albums are now just adverts for live performance, downloadable HD trailers and extended clips should be freely available or even 2D versions or versions with no computer graphics(a la Wolverine) could be released to get people interested in not downloading their movies and getting back into the cinema.